Discover Yoga is a local studio that wanted a brand
refresh for their 20th anniversary. We wanted to maintain brand recognition as they had essentially the same logo for 20 years.

To achieve that I wanted to maintain the overall style and look of the wordmark while finding some consistency in letter forms and overall cleaned up script for better legibility.
We also wanted a more versatile overall shape to the logo, with a more recognizable icon​​​​​​​. We dropped the concentric circles fondly known as 'the olive' and replaced with a classic lotus. I liked the idea of integrating the lotus into the logotype and having it sprout off of the dot of the 'i'.

Other work

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