At Simple Concepts Consulting I lead an in-house rebranding effort. The old identity was dated and as they embarked on expanding their services and capabilities they needed a brand that reflected the name. Simple Concepts Consulting is an creative consultant agency, a Microsoft Vendor, and a top-tier Power Point design house.
The goal of the brand refresh was to be simple, clever, and easily recognizable within the community. Blue was at the core of the previous identity and I wanted to continue that, but come up with a new simple mark that could be used across print and digital.