As a hobbyist baker and connoisseur of small business branding, I couldn't pass up the opportunity to work with Ryan of Fruit Bat Baking Co.
I first discovered them while in a deep Instagram reel hole, when I was served up a video of Ryan shaping a vast quantity of sourdough loaves.
Combining the classic bakery wheat grain motif with a bat to create the cutest little bat with a wheat stalk for a body.
The logotype is a unique, custom, font; we wanted something that felt hand-hewn, organic, and approachable.
